Topic

Case Study

A collection of 2 issues

Case Study: Amazon’s Product Development Process

How Amazon Came to Be Amazon began as an online bookstore in 1995, where the website found itself hosting over a million titles and served customers from 45 countries (Amazon, 1995). Today, Amazon has evolved to offering more than an online book marketplace and has expanded to different segments: North

Case Study: Geely’s Acquisition of Volvo

On Building a Reputation Geely is a Chinese automobile carmaker that first began as a manufacturer of appliances. The firm entered the market as China was on the lookout to promote domestic auto manufacturing. The aim is to reduce the country’s reliance on imported auto products and to be